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Posts Tagged ‘design’

Why use an Advertising Agency?

Wednesday, April 20th, 2011 by Jim Knake

The best reasons for using an ad agency are TIME and RESULTS!  How much time would you save by turning over your monthly budget management, creative development, media buying, website maintenance, and so on.  How much time is typically spent each month doing all these things, 10, 50, 100 hours?  That is time you could put back into your business.  When an ad agency takes care of all of this for you, your people can focus on what is important to your company….selling your goods and services.
At Rooks Advertising, we handle it all!  Do you need a direct mail piece to send out to 10,000 customers?  We will design it, print it and mail it.  How about a television spot?  We will write it, shoot it, produce it and deliver it to the appropriate networks.  We will even decide what the best times and channels are to run it for you based on product and demographics.  How is your website traffic?  Is your site shown on the first page of primary search engines as it should be?  If not, we can help you with S.E.O. and drive more traffic to your site.  Do you need a website built?   We can do that too, from a basic website, to a full feature e-commerce website.
The time you save by letting us handle your budget, media buys, print, television & web advertising means more time you have to devote to your company.  An ad agency is a group of professionals that have years of experience and the technical knowledge to get these things done for you.  In many cases you can have full access to a diverse team of advertising and marketing professionals for less than the cost of an average employee.  In addition, because of relationships we’ve developed with various companies, we can get discounts that you on your own could not.
Plus, whenever you get those annoying advertising calls, you can refer them to the agency.  We’ll sort them out and bring you only legitimate marketing ideas.  Heck….How much is that worth?
It’s really all about time and results.  We track and specifically analyze all your marketing efforts to make sure your ad budget has a maximum return on investment.   If your goal is to grow your business and free up your time, contact us and let us take the reins of your advertising needs so you can get back to running your business.
Rooks Advertising – Make Your Move

jimThe best reasons for using an ad agency are TIME and RESULTS!  How much time would you save by turning over your monthly budget management, creative development, media buying, website maintenance, and so on.  How much time is typically spent each month doing all these things, 10, 50, 100 hours?  That is time you could put back into your business.  When an ad agency takes care of all of this for you, your people can focus on what is important to your company….selling your goods and services.

At Rooks Advertising, we handle it all!  Do you need a direct mail piece to send out to 10,000 customers?  We will design it, print it and mail it.  How about a television spot?  We will write it, shoot it, produce it and deliver it to the appropriate networks.  We will even decide what the best times and channels are to run it for you based on product and demographics.  How is your website traffic?  Is your site shown on the first page of primary search engines as it should be?  If not, we can help you with S.E.O. and drive more traffic to your site.  Do you need a website built?   We can do that too, from a basic website, to a full feature e-commerce website.

The time you save by letting us handle your budget, media buys, print, television & web advertising means more time you have to devote to your company.  An ad agency is a group of professionals that have years of experience and the technical knowledge to get these things done for you.  In many cases you can have full access to a diverse team of advertising and marketing professionals for less than the cost of an average employee.  In addition, because of relationships we’ve developed with various companies, we can get discounts that you on your own could not.

Plus, whenever you get those annoying advertising calls, you can refer them to the agency.  We’ll sort them out and bring you only legitimate marketing ideas.  Heck….How much is that worth?

It’s really all about time and results.  We track and specifically analyze all your marketing efforts to make sure your ad budget has a maximum return on investment.   If your goal is to grow your business and free up your time, contact us and let us take the reins of your advertising needs so you can get back to running your business.

Rooks Advertising – Make Your Move

Increase your advertising response rate!

Wednesday, February 2nd, 2011 by Jim Knake

jim

These are some tips that I have learned over the years about building effective ads. Unfortunately very few people listen to this advice….. They all are awesome designers because they know their clients and they have Microsoft Publisher and once made a flyer for their mom’s knitting group. Yeah! Not really!

Their are really smart people out there that have researched this over many years and found that these next few things will increase the response rate of your ad. Why? Because they were professional advertising executives with years of experience. Why should they know better than the average person? Because they were asked to build really bad ads for years and found out that they didn’t work, also… they asked the readers. They went out into the general public and asked them why they chose one ad over another. If you look at these 8 sentences, you will see that it is really common sense and you may find yourself thinking of ads that you remember that follow these rules.

1. A good ad stimulates interest by touching on human emotions, desires, and needs, as well as creating desire by offering solutions to emotions or problems.

2. Your headline must PROMISE a BENEFIT. You have about one second of attention before the reader moves on. Your headline is 70% responsible for the success of your ad.

3. You want to show the benefit of your company. “Live the Carefree Lifestyle at The Breckstone Golf & Country Club” This is a benefit headline.

4. You need to bring out strong emotions from your customers, give them benefits of what you have, not features. Touch on the human desire to be comfortable and offer a solution through your company. “Lose 10 pounds in 2 weeks”

5. Twice as many readers will look at the graphics than will read the headline so show them the best photo you can. The prettier or evocative it is, the more it will catch their eye.

6. Call tracking numbers that show how many people called off your ad can be helpful in determining the response your ad is receiving. If you advertise in more than one place, have different numbers for each publication.

7. Make sure that your ad is large enough to accommodated all the information. An ad that is crammed into a little box will be ignored.

8. Make sure your ad is to the outside of the paper. If your ad is on the fold, your readership will be cut in half. Poor placement will cost you clients. Some papers charge 10-15% more for guaranteed placement, but it is usually worth it.

That wasn’t so bad. I think that clients more often than not clutter their ads with things that don’t do anything. This should be the basic ad:

Headline HUNGRY?

Deal-Image 99¢ Cheeseburgers – mouthwatering photo

Logo Bob’s Giant Carabou Burgers

addict. info 1234 Mainstreet – Anytown USA 555-555-5555 we accept MC and Visa

Website www.BGCB.com

What is good design?

Friday, February 12th, 2010 by Jim Knake
jim

By Jim Knake

What is good for one person may not be good for another. Design is an art and like all art is subjective. The question that should be asked for advertising purposes is, what will catch the viewers eye? Mostly, it is a call to action as the main point. Why should someone choose your business over someone elses? Are your prices lower? Do you have what others don’t? Are you open later or have longer hours? These are main points that can catch a readers eye. When designing an ad, less is more. The more complicated an ad is, the less likely that the reader will actually look at it. People have short attention spans, therefore, get them in quick. Hook them with a great opening line or clever graphic, then build on that with what you can offer them, that the competition can’t.

When building an ad, the more you cram into the space and the more cluttered the ad is, the more likely a viewer will pass over the ad. Don’t put in all the deals you have, select the best ones or the ones you think people will want. Clean, Clear and Confident. That is what you want to portray to potential clients.

Many people run one or two ads and ask "why am I not getting any calls?" Unless you have an "Unbelievable Deal" You may not see a quick return on an ad. Frequency in newspapers or magazines is what builds a client base and brand. They may not see your ad the first or second time, maybe they saw it but it wasn’t something they needed. The more they see your ad, the more likely they are to remember your name, By the fifth time seeing your ad, they may now relate your company to the service. Once they know you for that, the more likely they will be to call you once they need your services.
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