The professionals at Rooks Advertising understand the art of writing marketing copy, and ways to prompt action and response beyond the tried and true direct marketing approaches. Personal letters "From The Desk Of" are an effective way to get your point across, whether you sell automobiles, air conditioning units or 18 holes of golf. When you send out a letter to target customers you want to be more personal, like you are talking to them directly, Offer them a deal for being a loyal customer or just let them know about a holiday special upcoming. Done right and customers will respond. Even if they don't respond right away, your company name is now in their vocabulary.