Rooks Advertising - Make your move

"Advertising is the 'wonder' in Wonder Bread." -Bill Bernbach
 
 

Rooks Services
Our media buying research helps you most efficiently and effectively place your creatives throughout your marketing campaign.

Media Buying

If a tree falls in the forest and no one is there to hear it, does it make a sound? If your customers are not exposed to your message, it doesn't matter how awesome the creative was. Every great ad needs an equally great media buy to back it up. Rooks Advertising is obsessed with negotiating the best media buys with the most effective reach and frequency for the money. Whether it's print or electronic advertising, Rooks Advertising treats your money like it's our own.
Rooks creates point of puchase materials for your campaigns so that your message is carried through the sale.

Point of Purchase

There is a point to Point of Purchase! You invited the customer to your party and they have decided to attend. The question is, when your guests arrive, will they know that they are at a party. Rooks Advertising understands that sending out a message doesn't end out in “media land”. It must continue all the way through the customers purchasing experience. That's why we never forget to supply Point of Purchase materials.
Advertising diagnostics help Rooks plan your marketing campaign through research, surveys and even live feedback.

Advertising Diagnostics

"You can't get there from here", especially if you don't know where here is. Rooks Advertising constantly monitors the effectiveness of our Advertising and Marketing. We track calls, we analyze surveys, we get live feedback, and we do what it takes to find out where "here" is because that's the only way to chart our course to "there".
We never leave you in the dark! Rooks Advertising will explain our marketing plan so that everyone in your company is up to speed with your message.

Training

The real world of retail has taught us that the "Creative must match the Culture". Keeping your employees informed of the advertising and making sure that they know how to stay consistent with the image your company is projecting is essential. Rooks Advertising can help with transition statements and training to make sure your customers know that you "Walk the Walk"!